Paired: CRM & Ecommerce Designer (Braze + Shopify) - Contractor

Headquarters: London, England, United Kingdom URL: http://paired.com Description About Paired At Paired, we’re on a mission to help couples stay in love

So we created a fun, safe space for couples to explore their relationship and grow together

Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day

And it works

Our app is the #1 couples app globally with +12M downloads, +250,000 daily active users, and more than £5M of fundraising to date

We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health

We’re growing Paired beyond the app, including a new ecommerce store with high-quality, therapist-backed physical products and CRM will be key to introducing users to our full range of offerings

About the role As a CRM & Ecommerce Designer, you’ll join Paired on a part-time contract basis (2-3 days/week), partnering closely with our CRM and Ecommerce teams to deliver high-impact creative and on-site experiences while we scale the team

You’ll be responsible for concepting and producing campaign-ready visual assets (e.g., Black Friday, Valentine’s Day, new product launches) and bringing them to life in-channel - building and optimising custom HTML Braze email and in-app message layouts as well as Shopify landing pages

You’ll collaborate with CRM, Ecommerce and Design teams to launch new campaigns and experiments, and ensure everything is on-brand, performant, and shipped to a high standard

What the role encompasses Own CRM creative end-to-end (Braze): design and build high-performing email, in-app message (IAM), push notifications visuals and layouts in Braze, from concept through to final QA and send readiness, in close collaboration with the CRM Manager

Campaign visual design: create polished, campaign-ready visual assets for key moments (e.g

Black Friday, Valentine’s Day, new product launches), adapting concepts across CRM and onsite placements

Translate our voice and relationship-focused brand into engaging, thoughtful creative that feels personal -not salesy

Ecommerce landing pages (Shopify): design and build new landing pages and page sections, and optimise existing pages to improve clarity, conversion, and overall experience - working closely with the Head of Ecommerce

UX-aware page building: apply user experience best practice when creating new store pages (e.g. clear hierarchy, scannability, accessibility basics, mobile-first layouts, and intuitive navigation) to ensure pages are both delightful and easy to use

Design that ships: translate designs into production-ready layouts (email + web) with strong attention to responsiveness and cross-device/cross-client compatibility

Optimisation mindset: continuously improve templates, modules, and page components—using performance insights and stakeholder feedback to iterate and refine over time

Creative systems & templates: contribute to a reusable library of CRM modules and Shopify page blocks, ensuring consistency with our current design system and ways of working, in collaboration with the Head of Design

Quality & brand stewardship: ensure every deliverable is on-brand, high quality, and consistent with Paired’s existing design language - working with the Head of Design to maintain coherence across channels and touchpoints

Bring fresh ideas, best practices, and a POV: we don’t just want a doer, we want a thought partner

Requirements Previous experience designing and producing emails for B2C and/or ecommerce brands

Braze proficiency (or strong hands-on experience with a similar CRM tool such as Klaviyo or Iterable, with a willingness to fully commit to Braze)

Strong visual design craft with proficiency in Figma and/or Adobe Creative Suite, producing compelling, on-brand visuals and layouts

Hands-on build skills: extensive working knowledge of HTML, CSS, JavaScript, and Liquid, with the ability to translate designs into production-ready assets

Shopify experience: previous experience working with Shopify themes, including designing and building new pages/sections and optimising existing ones

Portfolio: demonstrates clean, eye-catching and conversion-driven work across CRM and/or ecommerce, showing strong hierarchy, clarity, and attention to detail

Data-aware lifecycle mindset: comfortable working with segmentation, triggers, and experimentation to improve performance over time

Marketing delivery best practice: understanding of deliverability basics (reducing spam/bounce risk), compliance considerations, and email accessibility standards

Excellent organisation: able to juggle multiple campaigns, requests, and channels with strong prioritisation and reliable follow-through

Bonus: experience with Lottie and/or CSS/JavaScript animation for lightweight, high-quality motion in CRM and web experiences

Benefits Location: Fully remote, reporting to our Head of Design, Riccardo Schedule: 2-3 days per week (based on workload) Rate: £300 - £400 per day, depending on experience Hiring process Application Review: We’ll assess your qualifications, experience, and motivation

Initial Call: A short discussion about your background and the role

Design Task: Complete a task at home to showcase your execution skills

Team Interviews: Interviews with members of our Design, CRM and Ecommerce teams

Offer: Finalise the details and get started

Diversity & Inclusion at Paired Our core value is championing relationships

Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups

We are also always learning

We maintain open minds and welcome feedback on how we can improve, no matter where it comes from To apply: https://weworkremotely.com/remote-jobs/paired-crm-ecommerce-designer-braze-shopify-contractor