WIN Home Inspection: Senior Marketing Specialist (Growth & Conversion) (100% Remote – Chicago Area Preferred)

Headquarters: Chicago URL: http://wini.com Job Description for Senior Marketing Specialist (Growth & Conversion) (100% Remote – Chicago Area Preferred): We’re hiring a Senior Marketing Specialist to build and optimize campaigns that drive our growth. 🚀 In this role, you’ll create high-performing email campaigns, landing pages, and digital content that help us attract new franchisees and clients

This is a hands-on role for someone who takes ownership, thrives on measurable results, and wants to see their work directly impact growth

What makes this role unique is the team environment you’ll be stepping into

We have a full-stack marketing team in-house, including experts in SEO, paid media, design, and analytics

That means you’ll have the support to move quickly, adapt, and experiment — while also learning and growing alongside talented teammates

You’ll own your channels, but you’ll never be isolated. 💡 What You’ll Do 📈 Design, build, and optimize email marketing campaigns that engage and convert

Develop landing pages and web content that resonate with prospects and drive leads

Continuously refine campaigns through A/B testing, analytics, and conversion tracking

Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform

Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results

Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward

Report on campaign performance with clear recommendations for improvement

What We’re Looking For 🔎 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content

Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization

Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar)

Experience with website CMS tools (WordPress, Webflow, or similar)

Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.)

Exceptional writing and editing skills — persuasive, clear, and engaging

Competitive, proactive, and wired to show measurable results

Bonus: experience marketing in a franchise or B2B services environment

Why Join Us 💼 Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house

Ability to pivot quickly, test new ideas faster, and accelerate learning

Be part of a growing, entrepreneurial company where marketing is central to growth. 100% remote (Chicago preferred)

Benefits include: 💻 competitive pay, 🏥 health/dental/vision insurance, 💸 401(k) with match, 🌴 generous PTO and holidays, 👶 paid parental leave, 📚 ongoing professional development

To apply: https://weworkremotely.com/remote-jobs/win-home-inspection-senior-marketing-specialist-growth-conversion-100-remote-chicago-area-preferred