Aristocrat Technologies: CRM & Loyalty Manager

Headquarters: Massachusetts – Remote URL: http://aristocrat.com The CRM and Loyalty Manager will be responsible for the strategy, execution, and optimization of customer relationship management and loyalty initiatives for the Massachusetts Lottery’s iLottery program

Reporting to the iLottery Marketing Manager, you will be responsible for developing and delivering data-driven engagement and retention campaigns across digital channels to improve player experience and drive business growth

This role serves as the primary owner of the iLottery loyalty program and digital communications strategy, coordinating planning, performance, and innovation

You will lead and mentor four Digital Coordinators who support day-to-day campaign execution, program operations, and QA

This role is remote to start, but will transition to a hybrid schedule once our office location is established

What You'll Do Own the end-to-end strategy and performance of CRM and loyalty programs to support player acquisition, retention, and lifecycle marketing goals

Develop and supervise multi-channel digital marketing campaigns, including email, SMS, push notifications, and promotions, with a focus on building long-term player engagement

Lead campaign execution and quality assurance for email templates, marketing materials, and digital assets across platforms

Lead planning and optimization of the loyalty program roadmap, promotional calendar, and associated budgets to meet revenue and engagement targets

Use data insights to advise audience segmentation, personalization strategies, automated campaign flows, and targeted lifecycle marketing journeys

Collaborate with cross-functional teams to ensure CRM and loyalty initiatives are coordinated with the broader customer experience and business strategy

Develop a test-and-learn culture by crafting and analyzing A/B tests, measuring performance, and making data-driven improvements

Provide ongoing reporting and insights on key performance indicators, campaign results, and customer trends to team members and leadership

Build and maintain strong working relationships with internal teams and external vendors to support the coordination and execution of CRM and loyalty efforts

Lead and mentor four Digital Coordinators, ensuring high-quality execution, professional development, and effective partnership

Stay current on CRM, loyalty, and digital engagement trends, tools, and technologies, and recommend improvements to increase program impact What We're Looking For Bachelor’s degree in Marketing, Business, Communications, or related field

A comparable amount of training and related experience may be substituted. 5+ years of experience in CRM marketing, digital engagement, or loyalty program strategy

Experience handling direct reports or leading teams in a digital marketing environment

Proven track record to develop and optimize data-driven CRM and loyalty campaigns that drive retention and engagement

Strong understanding of lifecycle marketing, customer segmentation, personalization, and marketing automation

Experience running campaign planning, content creation, QA, and performance supervising across email, SMS, push, and digital platforms

Proficiency with CRM platforms and email service providers (ESPs); experience with Bloomreach Engagement preferred

Familiarity with HTML/CSS for customizing email templates and digital content

Skilled in analyzing campaign metrics and customer behavior to advise strategy and improve performance

Strong collaboration and interpersonal skills, with the ability to work cross-functionally and manage vendor relationships

Highly organized and diligent, with strong project management skills and the ability to manage multiple initiatives in an agile environment

Knowledge of compliance standards related to digital communications (e.g., CAN-SPAM)

Basic knowledge of HTML/CSS and email design a plus Company Summary Aristocrat Interactive Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together

The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB)

About Aristocrat social casino (Product Madness) and regulated online real money (Aristocrat Interactive)

Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play

Our Values All about the Player Talent Unleashed Collective Brilliance Good Business Good Citizen Travel Expectations None Pay Range $111,349 - $206,791 per year Our goal is to pay a market competitive salary focusing near the median of our pay ranges

However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/

Additional Information This role is subject to mandatory background screening and regulatory approvals

As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities

Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide

To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies

This is a condition of Aristocrat’s gaming licenses

The specific information required may vary depending on the jurisdiction and project assignment

At this time, we are unable to sponsor work visas for this position

Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship

To apply: https://weworkremotely.com/remote-jobs/aristocrat-technologies-crm-loyalty-manager